Cannes Lions: Soko São Paulo é premiada em Creative Strategy

Em mais um uma categoria do Cannes Lions 2021, há apenas um representante brasileiro premiado. A agência Soko São Paulo recebeu o Leão de Prata em Creative Strategy com a campanha “She Can“, para Guaraná Antarctica. O Grand Prix foi conquistado pela campanha da Goodby Silverstein & Partners San Francisco para Cheetos Popcorn, chamada “Can´t Touch This“.

GUARANA ANTARCTICA | She Can from Soko, crafting connections on Vimeo.

Confira a lista completa dos ganhadores de Creative Strategy no Cannes Lions 2021:

GRAND PRIX

• Can’t Touch This/ Cheetos/ Cheetos Popcorn/ Goodby Silverstein & Partners San Francisco/ USA

GOLD LIONS

• The Connected Island/ Three Ireland/ Three/ Boys And Girls Dublin/ Ireland
• Project Free Period/ Stayfree/ Sanitary Napkins/ Ddb Mudra Mumbai/ India
• Starbucks ‘what’s Your Name?’/ Starbucks Uk/ Starbucks Iris London/ United Kingdom

SILVER LIONS

• Dove #Stopthebeautytest/ Dove/ Dove/ Ogilvy India Mumbai/ India
• Friends Wanted/ Mcdonald’s Canada/ Employee Recruitment/ Cossette Toronto/ Canada 
• The 8-bit Journo/ Vice Media/ News Service/ Dentsu Webchutney Mumbai/ India
• Freedom Tampons/ Interval House/ Interval House/ Union Toronto/ Canada
• She Can/ Ab Inbev/Guarana Antarctica/ Guaraná Antarctica/ Soko São Paulo/ Brazil
• Raising Profiles/ The Big Issue & Linkedin/ The Big Issue & Linkedin/ Fcb Inferno London/ United Kingdom
• Filled By Palsy/ Apcl/ Ngo/ Havas Lisbon/ Portugal

BRONZE LION

• Contract For Change/ Abinbev/ Michelob Ultra Pure Gold/ Fcb Chicago/ USA
• Truthmark/ Canon/ Canon/ Uncle Grey Copenhagen/ Denmark
• Porn Re-enactment/ Child Focus/ Foundation That Supports Prevention And Investigation Of Missing Children/ Wunderman Thompson Antwerp/ Belgium
• The Tampon Book: A Book Against Tax Discrimination/ The Female Company/ The Tampon Book/ Scholz & Friends Berlin/ Germany
• A Dad’s Job/ Home Centre/ Cultural Leadership Initiative/ Fp7 Mccann Dubai/ United Arab Emirates 
• Addresspollution.Org/  (Copi) Central Office For Public Interest/ Addresspollution.Org/ Amv Bbdo London/ United Kingdom 
• True Name/ Mastercard/ Mastercard/ Mccann New York/ USA
• Goability/ Motability/ Goability/ Mccann Bristol/ United Kingdom 
• Lego Green Instructions/ Lego/ Lego Bricks/ Ogilvy Poland Warsaw/ Poland